Diversity Doesn’t Sell

Even the rabidly regressive ideologues at Marvel who have spent the last 3 years denouncing pissed-off fans rejecting their shoving of SJW values down everyone’s throats are admitting that they have a bottom-line problem:

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Reading between the lines of the signals from Marvel, it seems the company is pulling back on its push for greater representation and diversity in their titles and pursuing a strategy similar to what DC Comics dubbed “meat and potatoes” before their DC Rebirth relaunch.

A lot of people scoffed at Bleeding Cool’s reports as spin or rumormongering, but in a recent interview with ICv2, Marvel VP of Sales David Gabriel is blunt with his assessment of a Marvel sales slump that began last October. The reason given by Gabriel: people are “turning their noses up” at diversity.

From the interview:

Part of it, but I think also it seemed like tastes changed, because stuff you had been doing in the past wasn’t working the same way.  Did you perceive that or are we misreading that?

-No, I think so.  I don’t know if those customers with the tastes that had been around for three years really supporting nearly anything that we would try, anything that we would attempt, any of the new characters we brought up, either they weren’t shopping in that time period, or maybe like you said their tastes have changed.

There was definitely a sort of nose-turning at the things that we had been doing successfully for the past three years, no longer viable.  We saw that, and that’s what we had to react to.  Yes, it’s all of that.

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People just aren’t drinking their Kool aid and buying the bullshit, more so nowadays when liberal dogmas are getting torn down around their ears everywhere. The emperor is naked and even the most rabid of SJW writers in Marvel’s lineup can’t deny it. It’s hard for anybody, much less the ever-increasing number of Red Pills to see output like the following as anything but ham-fisted SJW rubbish:

The only thing really accurate to real life about this picture is the constantly offended scowl of Miss Fempowered

Tone deaf lazy writing that assumes your readership see these concepts in the same negative light tends to be bad for your bottom line.

Subtle, that’s some high class prose making an eloquent argument for progressive dogma on gender right there

The writers probably didn’t realise that most people ending up rooting for their strawmen caricatures of non-progressives.

Nice shoutout to feminism here, too bad feminists haven’t really been buying the books.

The is why any organisation with some semblance of common sense needs to be aware of the social justice snake oil salesmen offering to make some progressive deforms reforms around their business model. These people are ideologues, they are in the game to bend things to their twisted religion, not to help you.